Tagaytay鈥檚 streets are eerily quiet and empty, a picture far from the city normally bustling with tourists and foreigners on a weekend escape.
Even the calming breeze from a recent drive up the ridges of Cavite province cannot soothe a city bleeding economically underneath.
Coffee shops and diners famous for serving 鈥渂ulalo鈥 (beef shank soup) are shut. Public parks are off-limits. Fruit and flower stalls are nowhere.
And then, with a horizon clearer than ever, thanks to less pollution from vehicles, is Taal Volcano, a beauty veiled in treachery that not too long ago devastated the city.
鈥淎s you know, we haven鈥檛 fully recovered yet from the Taal [eruption]. Just as when we were about to reopen, then came [the virus outbreak],鈥 said city tourism officer, Jelanne Mendoza.
Appeal
The steam-driven eruption of Taal Volcano in nearby Batangas province on Jan. 12 spewed ash that blanketed Tagaytay, some 30 kilometers away.
But Mendoza said it took business establishments only two weeks to clean up for a reboot of the economy, but then the national government acknowledged a local outbreak of the new coronavirus disease (COVID-19).
Tagaytay (population: 71,000) was among the first cities in Cavite to shut its borders, with Cavite Rep. Abraham Tolentino, a former city mayor, appealing to farm and rest house owners to stay in Metro Manila during the quarantine to keep the number of people entering Tagaytay to a minimum.
The city immediately closed its leisure park, casino and shopping malls, while hotel and condominium guests were asked to leave.
Up until last week, the city assisted the last four foreign tourists who flew back to the United States and Spain.
Totally crushed
The quarantine measures seem to be paying off, with Tagaytay having only two cases of infection as of April 29. No death to the disease has been traced to the city.
Mendoza said the city lost about P1 billion from the Taal eruption. 鈥淲ith this one, we can鈥檛 tell yet. Durog na durog talaga (the economy鈥檚 totally crushed),鈥 she said.
About 60 out of hundreds of establishments like banks, grocery and drugstores, and restaurants, are operating but only on take-out or delivery schemes. A branch of a popular coffee shop chain has offered to reopen its business, but city officials are wary that it might draw big crowds of patrons.
鈥淲e feel everybody鈥檚 excitement for a vacation after several weeks of being locked down in their homes. But we have to carefully study [the city reopening], or there might be a sudden influx of tourists,鈥 she said.
In Batangas, tourism also slips further downhill from a volcanic eruption to a public health crisis.
Only eight of the province鈥檚 hotels and resorts are operating, not as a leisure business but as government-tapped quarantine for returning migrant workers.
Canceled bookings
From canceled weddings, debuts, conventions and team buildings, Juan Lozano, president of the Batangas Tourism Council, said economic losses of hotels, beach resorts, and even food and beverage catering services were climbing to 鈥渉undreds of millions鈥 of pesos.
鈥淎t least with the hotel I am affiliated with, an event of a pharmaceutical company was packed up right in the middle of its convention. Just imagine a single event [gone that] was worth P500,000 to P700,000,鈥 Lozano said.
In Mabini, Batangas, a popular diving site, all 83 resorts are closed, displacing 709 workers, said Efren Calangi, president of the Resort Owners Association.
鈥淎bout 60 percent of the [town鈥檚] income comes from the resorts. It鈥檚 really a big blow,鈥 he said.
Local tourism
Even as the quarantine protocols are projected to ease in the coming months, recovery may take a while, especially for sectors that depend heavily on spending by foreign tourists.
According to Calangi, resort owners have allowed locals to fish in the sanctuaries as long as they observe marine protection guidelines. They are also thinking of suspending diving fees once businesses reopen 鈥渋n order to attract鈥 guests.
鈥淲e are planning toward the promotion of local tourism. From time to time, we post [online] advertorial materials just to keep [the public鈥檚] interest,鈥 Lozano said.
鈥淚t鈥檚 sad, really a disaster, but the thing is you can鈥檛 just give up on your obligations,鈥 he said.