(FILES) This file photo taken on January 19, 2016, shows the logo of the Coca-Cola company during the presentation of a new advertising campaign in Paris. 鈥� Coca-Cola, a major force in global advertising, announced on June 26, 2020, that it would suspend ads on social media for at least 30 days, as platforms face a reckoning over how they deal with racist content. (Photo by PATRICK KOVARIK / AFP)
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SAN FRANCISCO 鈥� Coca-Cola, a major force in global advertising, announced Friday it would suspend ads on social media for at least 30 days, as platforms face a reckoning over how they deal with racist content.
鈥淭here is no place for racism in the world and there is no place for racism on social media,鈥� James Quincey, chairman, and CEO of The Coca-Cola Company, said in a brief statement.
He said social media companies 鈥� which other major brands have boycotted to force changes in how they deal with hateful material 鈥� need to provide 鈥済reater accountability and transparency.鈥�
Coca-Cola will use the pause to 鈥渞eassess our advertising policies to determine whether revisions are needed,鈥� Quincey said.
The beverage giant told CNBC that the 鈥渂reak鈥� does not mean it is joining the movement launched last week by African American and civil society groups.
The coalition, which includes the National Association for the Advancement of Colored People (NAACP), has been urging companies to stop advertising on Facebook, using the #StopHateForProfit hashtag.
It aims to achieve better regulation of groups inciting hatred, racism, or violence on the platform.
Unilever, home to brands including Lipton tea and Ben and Jerry鈥檚 ice cream, said it would stop advertising on Facebook, Twitter, and Instagram in the US until the end of 2020 due to the 鈥減olarized election period.鈥�
Facebook said Friday it would ban a 鈥渨ider category of hateful content鈥� in ads as the embattled social media giant moved to respond to widening protests over its handling of inflammatory posts.