SAO PAULO 鈥 International cannabis companies are showing interest in Brazil, both its large consumer market for medicinal products and a proposal that could legalize planting of the crop.
Major producers like Colombia鈥檚 Clever Leaves and Canada鈥檚 Canopy Growth are developing and selling medicinal cannabis products to a Brazilian consumer segment estimated at 10 million to 13 million people. This results from a 2019 regulatory change allowing the import, sale, and manufacturing of such products.
But permission for the cultivation of hemp and cannabis in Brazil would be a bigger prize. If granted, the industry could blossom in four to five years, based on the experience of other countries such as Colombia.
鈥淏y 2025, I would like to be planting hemp in the interior of Pernambuco,鈥 said Jos茅 Bacellar, founder of Canada鈥檚 VerdeMed, referring to a northeastern state known for illegal marijuana growing.
A proposal that would legalize cultivation was approved in June by a congressional committee. Lawmakers are weighing if it could be fast-tracked to the Senate for approval. If passed there, President Jair Bolsonaro would have to sign it into law.
While Bolsonaro鈥檚 far-right positions may seem an unlikely match for the bill, the proposal has support from some members of the powerful farm sector, a key constituency that helped him win the 2018 election.
Silicon Valley of cannabis
In the quiet town of Vi莽osa in southeastern Brazil 鈥 which some call the Silicon Valley of cannabis 鈥 researchers are developing a hemp variety better suited to the tropics.
If the law is changed and research is successful, Brazil could become a top grower of cannabis and hemp, experts said.
S茅rgio Rocha, director of ag-tech startup Adwa which is developing the hemp strain for Brazil, said about 3 million square kilometers (1.2 million square miles) of land would potentially be suitable for cultivating the new variety.
Brazil could overtake China, the world鈥檚 largest hemp producer, which has about 670 square kilometers (259 square miles) planted.
鈥淯sing a part of Brazil鈥檚 agricultural land would be enough to give the country the title of world鈥檚 largest producer and exporter of hemp fibers, seeds, and flowers for medicinal and industrial purposes,鈥 said Dennys Zsolt, an agronomist specializing in the plant.
Brazil bans the growing of Cannabis sativa L, the plant that produces hemp and marijuana. Hemp, which has less than 0.3% of the psychoactive compound THC, contains CBD or cannabidiol. This non-intoxicating ingredient has been touted as beneficial for many health conditions including childhood epilepsy.
Growing the plants in Brazil would lay the foundation for a vertically integrated industry. A stable source of the raw material would support the manufacturing of medicinal cannabis products, growth of a retail market, and exports. Recreational cannabis would remain illegal.
Gabriela Cezar, chief executive of New York-based Panarea Partners investment banking firm, sees Brazil playing a leading role in hemp in Latin America, a region she calls the 鈥渆picenter of world hemp production.鈥
Panarea plans to form a Brazilian cannabis company focused on pharmaceutical products for pets while seeking to broker more cannabis deals in Brazil.
Tropical advantage
Among Brazil鈥檚 advantages are lower growing costs because its warm climate allows plants to grow outdoors compared to greenhouses in some countries. Stable hours of sunlight due to Brazil鈥檚 proximity to the equator are another plus.
Canopy Growth is 鈥渁ctively monitoring the advancement of hemp regulations in聽Brazil,鈥 David Culver, the company鈥檚 vice president of global聽government聽relations, said.
But nothing is certain without the change to Brazil鈥檚 law, though some signs suggest the prospects are favorable. When Rocha spoke to a congressional committee about hemp in 2019, he was surprised that conservative lawmakers were not hostile.
鈥淎fter I finished presenting the maps and hemp鈥檚 potential, I was applauded,鈥 he said.
Although the farm caucus has not taken a formal position, members of the group said a majority in both houses of Congress back the proposal. The farm caucus controls slightly fewer than half the seats in the two chambers, and the law requires approval by a simple majority.
Center-right lawmaker Fausto Pinato, a member of the farm caucus, said he supports the bill. 鈥淚f you are authorizing the sale, why not cultivation?鈥 he said.