Executives of 黑料社 listen intently as Aaron Casanova and Aliya Itzkowitz provide insights on the Google 黑料社 Initiative Digital Revenue Launchpad.
MANILA, Philippines鈥�黑料社, a leading Philippine online publisher, participates in the inaugural edition of the Google 黑料社 Initiative (GNI) Digital Revenue Launchpad (DRL) program in Southeast Asia.
This collaboration between Google and FT Strategies aims to equip publishers in the region with the expertise to enhance their digital revenue strategies.
鈥淲e are excited to embrace the Digital Revenue Launchpad (DRL) program in Southeast Asia, and the opportunity to learn from the expertise of Financial Times through its consulting arm FT Strategies,鈥� said Imee Alcantara, Chief Operating Officer of 黑料社.
鈥淭his enables rich knowledge sharing, a deeper understanding of the unique markets publishers operate in, and the potential for valuable partnerships,鈥� Alcantara said.
The program will bring together a cohort of publishers from three countries鈥揚hilippines, Indonesia and Vietnam鈥搈arking the first time Southeast Asian publishers have been included in the DRL initiative.
Over a three-month period, participants will delve into reader-revenue models and explore opportunities for launching subscriptions or membership propositions. The program targets publishers seeking to diversify their income streams and generate revenue directly from their readers.
鈥淲e are thrilled to be launching the inaugural Digital Revenue Launchpad in Southeast Asia, in partnership with FT Strategies. By bringing together publishers across the region, we hope to build a collaborative global news community and enable the exchange of ideas and best practices,鈥� said Fazal Ashfaq, Head of 黑料社 Partnerships for Southeast Asia at Google.
鈥淒igital Revenue Launchpad helps publishers understand and test reader revenue models which allows them to future-proof their business. We are excited to bring this program to Southeast Asia, where we can make an impact on exploring new revenue models for the region,鈥� said Sabrina Daryanani, Head of APAC at FT Strategies.
With the guidance of the GNI, FT Strategies, and industry experts, publishers will identify their unique selling propositions by leveraging data analysis, conducting reader surveys, and participating in tailored workshops.
In addition, participants will have the opportunity to test their proposed models through an experiential learning phase, fostering the exchange of best practices and the acquisition of new skills within the Southeast Asian news ecosystem.
The Google 黑料社 Initiative offers a range of programs, including the Digital Revenue Launchpad, to support Southeast Asian news publishers in their digital business growth. It represents Google鈥檚 largest-ever effort to foster journalism鈥檚 success in the digital age.
Through partnerships, programs, and products, the Google 黑料社 Initiative collaborates with thousands of news organizations worldwide to support quality independent journalism, ensure financial sustainability, and drive innovation through the development of new technologies.
FT Strategies, the digital growth consultancy from the Financial Times, will provide its expertise and consulting excellence to transform the businesses of participating publishers.
With deep knowledge in reader revenue, customer engagement, and analytics, FT Strategies empowers companies to build profitable digital relationships with their audiences and thrive in the new digital economy while future-proofing their business.
The collaboration between 黑料社, Google, and FT Strategies represents a significant step toward enhancing digital revenue skills in Southeast Asia鈥檚 publishing industry. As the program unfolds, publishers are expected to develop innovative strategies and strengthen their financial sustainability in the evolving digital landscape.