ATTRACTION OR DISTRACTION? Traffic flows under a billboard displaying excerpts from the work of Iranian poet Mehdi Akhavan-Sales along a highway in Tehran. Hundreds of these billboards featuring evocative poems are displayed all over the city and police are blaming them for an increase in road accidents. 鈥擜FP
TEHRAN鈥擧undreds of billboards featuring evocative poems which have been installed around the Iranian capital are contributing to an increase in road accidents, police were cited on Monday as saying.
Tehran municipality has put up some 600 billboards displaying excerpts from the work of contemporary Iranian poets on overhead pedestrian bridges and flyovers across the city.
The neat calligraphy features the work of 104 poets and covers multiple topics including romance, religion and society.
Prominent writers including Nima Yooshij, Mehdi Akhavan-Sales and Hushang Ebtehaj are among those whose poems are showcased.
However, a report by the state television-linked Young Journalists Club (YJC) agency released on Monday said police in the capital were concerned about the road safety aspects of the campaign.
Hard-to-read text
The YJC report said the poems have been a source of distraction to drivers in the traffic-choked city because of their length and often 鈥渉ard-to-read text鈥� which 鈥渃auses accidents.鈥�
Iranians are known for their love of poetry, a key component of Persian literature and culture.
鈥淏illboards around the city should be short and concise, and able to convey the message with just a short glance by the driver,鈥� the YJC agency quoted Tehran鈥檚 deputy traffic police chief Ehsan Momeni as saying.
鈥淭his type of lengthy text does not conform to the standard and causes accidents.鈥�
Shorter texts, please
While hailing the poetry initiative as 鈥渧aluable,鈥� a Tehran municipality official acknowledged that it would be 鈥減referable to shorten the poems, as advised by the police.鈥�
Another official, Reza Sayyadi, said there were 鈥渘o specific instructions on what constitutes the standard for urban billboards,鈥� but said he hopes the poetry billboards 鈥渄o not cause accidents.鈥�
The campaign has also drawn criticism from conservatives for displaying a portrait of feminist poet Forugh Farrokhzad, known for her explicitly erotic work, who is shown not wearing a headscarf.
Wearing a hijab covering the head and the neck has been compulsory for women in Iran since shortly after the 1979 Islamic revolution.
Municipality spokesperson Alireza Nadali said it had been impossible to find a portrait of Farrokhzad wearing a hijab, who died in 1967 at the age of 32.
Ironically, she died in a car accident.