Voters are waiting in line at their assigned precinct in North Susana Executive Village, Quezon City, in this file photo taken in 2022. INQUIRER file photo / GRIG C. MONTEGRANDE
MANILA, Philippines 鈥� A market research consultancy group has identified five personalities of voters in the country.
According to the findings of Insightspedia Inc. presented on Thursday, the six voters鈥� personalities included the following:
- middle-road majority
- passive onlookers
- solution seekers
- connection cravers
- economy worriers
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The 鈥渕iddle-road majority鈥� consisted of both youth and older populations, which placed candidate competence as their most important priority in voting.
On the other hand, 鈥減assive onlookers鈥� were more apt to trust the current system, and in comparison, value the character of candidates rather than their competence.
Similar to the previous, 鈥渟olution seekers鈥� value character, but in contrast to passive onlookers, they are more influenced by their emotions on current issues.
Meanwhile, 鈥渃onnection cravers鈥� look for validation for the candidates that they favor, and usually expect benefits from their chosen candidate once he or she is elected.
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Lastly, 鈥渆conomy worriers鈥� are those that prioritize economic qualities as the most important issues in the country, and look for candidates that will solve those problems.