MANILA, Philippines 鈥� Netizens did not hold back when the Manila International Airport Authority (MIAA) unveiled its new logo to mark its 43rd anniversary on Friday.
鈥淟ooks like a school project,鈥� 鈥淎mpanget (Ugly),鈥� and 鈥淭he old logo was better鈥� were among the comments on MIAA鈥檚 Facebook post about the logo reveal.
As of Sunday, the post has generated more than 4,400 laughing reactions compared to 632 likes. The comments section has been disabled.
MIAA said it was introducing a 鈥渞efreshed brand identity through the unveiling of its new logo, as well as a revised mission and vision statement that more accurately reflects its evolving role as a regulatory body.鈥�
READ: Going loco over logos: There鈥檚 more than meets the eye
The Philippine eagle in its new logo 鈥渟ymbolizes MIAA鈥檚 strong leadership, authority, and commitment to safe, efficient airport operations鈥� while its red and blue wings 鈥渞eflect flight and connectivity, highlighting MIAA鈥檚 role in regulating and facilitating seamless air travel.鈥�
The new logo also features a green laurel wreath (signifying its commitment to environmental sustainability), three stars (the three major islands interconnectivity), and four sun rays (representing the four Naia terminals).
鈥楻别蹿别谤别苍肠别鈥�
But online artists were quick to reveal the supposed 鈥渞eference鈥� of the eagle on MIAA鈥檚 new logo: a golden 鈥渆agle logo design sport template vector image鈥� art available for $15 (around P860) per use from Vector Stock website.
Freelance multimedia artist Christian San Jose, who won first place in a logo-making contest organized by MIAA in 2023, was among those who was not thrilled by the new logo.
His winning entry resembled a rising airplane, composed of four planes colored red, blue and yellow. The negative spaces of the logo spelled out MIAA.
San Jose told the Inquirer that while he did not mind that MIAA did not use his design, he was curious about how it ended up choosing the new one.