{"id":1794658,"date":"2023-06-28T18:47:22","date_gmt":"2023-06-28T10:47:22","guid":{"rendered":"https:\/\/newsinfo.inquirer.net\/?p=1794658"},"modified":"2023-06-28T19:07:47","modified_gmt":"2023-06-28T11:07:47","slug":"mayons-non-inclusion-in-new-dot-campaign-irates-salceda-you-failed-albay","status":"publish","type":"post","link":"https:\/\/newsinfo.inquirer.net\/1794658\/mayons-non-inclusion-in-new-dot-campaign-irates-salceda-you-failed-albay","title":{"rendered":"Mayon&#8217;s non-inclusion in new DOT campaign irates Salceda: You failed Albay\u00a0"},"content":{"rendered":"<div id=\"attachment_1779457\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1779457\" class=\"size-large wp-image-1779457\" src=\"https:\/\/newsinfo.inquirer.net\/files\/2023\/06\/481918-e1685895402360-620x370.jpeg\" alt=\"Albay 2nd District Rep. Joey Salceda called out the Department of Tourism (DOT) for failing to include the Mayon Volcano in the country\u2019s latest marketing campaign, adding that the agency has failed Albay residents who look forward to earning from tourism.\" width=\"620\" height=\"370\" srcset=\"https:\/\/newsinfo.inquirer.net\/files\/2023\/06\/481918-e1685895402360-620x370.jpeg 620w, https:\/\/newsinfo.inquirer.net\/files\/2023\/06\/481918-e1685895402360-300x179.jpeg 300w, https:\/\/newsinfo.inquirer.net\/files\/2023\/06\/481918-e1685895402360-129x77.jpeg 129w, https:\/\/newsinfo.inquirer.net\/files\/2023\/06\/481918-e1685895402360-768x458.jpeg 768w, https:\/\/newsinfo.inquirer.net\/files\/2023\/06\/481918-e1685895402360.jpeg 1000w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><p id=\"caption-attachment-1779457\" class=\"wp-caption-text\">Albay Rep. Joey Salceda. FILE PHOTO<\/p><\/div>\n<p>MANILA, Philippines \u2014 Albay 2nd District Rep. Joey Salceda called out the Department of Tourism (DOT) for failing to include the Mayon Volcano in the country\u2019s latest marketing campaign, adding that the agency has failed Albay residents who look forward to earning from tourism.<\/p>\n<p>Salceda in a series of Facebook posts and eventually, a statement on Wednesday said he is disappointed with the decision of his friend, Tourism Secretary Christina Frasco, to drop Mayon Volcano from the promotional advertisement.<\/p>\n<p>The lawmaker added that he grew frustrated even more after he was told not to fret since Mayon was represented in the final logo &#8212; which he said is not easily recognizable as it is a mere pixel \u2014 and that the volcano is part of the 50 major volcanoes and mountains.<\/p>\n<p>\u201cI remain disappointed in my friend, Secretary Frasco, for the exclusion of Mayon Volcano in the new official tourism video of the Philippines.\u00a0 I am more disappointed in the response that I should not bring this issue up because, anyway, Mayon is included in the 50 major volcanoes and mountains represented (by a pixel!) in the official tourism logo and slogan,\u201d Salceda said.<\/p>\n<p>\u201cI express this frustration because tourism is disproportionately more crucial in Albay, and Bicol at large. This is how thousands of Albayano families make a living. It would not have cost much to include just a scene of Mayon, but it would have meant the world to Albay families relying on tourism for their bread and butter,\u201d he added.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fjose.salceda.92%2Fposts%2Fpfbid02AWFSyqubEWJtF1dTyBb1AsR5CDrgJwhFUnkcSgTa2GgtDDBDNMu2XDqk3az6jmYRl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"474\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p>According to Salceda, past promotional videos have helped Albay a lot in terms of tourism, because Mayon Volcano was featured there.\u00a0 The lawmaker said that during his stint as Albay governor, tourist arrivals swelled from 123,000 in 2006 to 1.4 million in 2015.<\/p>\n<p>\u201cJust to demonstrate how affirmative support from the national government can be a gamechanger for tourism: When I was governor of Albay, we increased foreign tourist arrivals from 8,700 in 2006 to 374,000 in 2015. Total tourist arrivals swelled from 123,000 to 1.4 million over the same period,\u201d he said.<\/p>\n<p>\u201cWe credit this partly to how we were proportionately featured in promotional material over the same period by the National Government. Mayon deserves better than a pixel in the logo where you need strained eyes to see it. Mayon has been a national symbol and a national treasure (one of only three UNESCO-declared biosphere reserves in the country),\u201d he added.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fjose.salceda.92%2Fposts%2Fpfbid02bHTKFiaajaUQUpdYvAvsBFG6FBQNQAxFV8u7ZtzsttihXCK1jENZShVuaBPbBUPPl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"474\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p>After the DOT and President Ferdinand Marcos Jr. announced that the the tagline \u201cLove the Philippines\u201d would now be the country\u2019s new branding, the department released a one minute and 45 second-video highlighting the activities that foreigners can do in the Philippines.<\/p>\n<p><strong>READ: <a href=\"https:\/\/newsinfo.inquirer.net\/1793993\/love-the-philippines-is-countrys-new-tourism-slogan-dot\" target=\"_blank\" rel=\"noopener\">\u2018Love the Philippines\u2019 is country\u2019s new tourism slogan \u2014 DOT\u00a0<\/a><\/strong><\/p>\n<p>However, noticeably missing from the shots is Mayon Volcano.\u00a0 In the logo that was presented by DOT, the near-perfect cone of Mayon Volcano cannot be easily recognized too.<\/p>\n<p>Salceda, however, said that Albay deserves more than this since the province has the only international airport in this side of the country, and is actually one of the country\u2019s more important tourist destinations in terms of income contribution.<\/p>\n<p>\u201cWe have the only international airport in South Luzon: Bicol International Airport, which this government calls \u2018the most scenic international gateway in the country\u2019. It would have helped improve the government&#8217;s value-for-money for BIA to promote Mayon and Albay,\u201d he said.<\/p>\n<p>\u201cPer capita, Albay is one of the country&#8217;s most important tourist destinations. Pre-pandemic, it attracted 1.32 tourists per resident, when the top region, Central Visayas, attracts just 1.17, and the national average being 0.55.\u00a0 Bicol&#8217;s economy depends heavily on tourism, moreso than the rest of the country. Last year, accommodation and food service (the most direct\u00a0 sector affected by tourism) was 1.93% of total regional GDP, while the national average was 1.80%,\u201d he added.<\/p>\n<p>Salceda urged Frasco to ask predecessors in the DOT on why Mayon is always featured in the country\u2019s promotional materials.<\/p>\n<p>\u201cSecretary Frasco, ask all your predecessors in the DOT. Mayon deserved better treatment. You failed Albay &#8212; but this can be rectified,\u201d he said.<\/p>\n<p>黑料社 and other media outfits have sought the side of Frasco over the issue, but she has not replied as of posting time.<\/p>\n<p><strong>READ: <a href=\"https:\/\/newsinfo.inquirer.net\/1794407\/escudero-encourages-public-to-give-new-ph-tourism-slogan-a-chance\" target=\"_blank\" rel=\"noopener\">Give \u2018Love the Philippines\u2019 slogan a chance, Escudero urges public<\/a>\u00a0<\/strong><\/p>\n\n<h6>JPV<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, Philippines \u2014 Albay 2nd District Rep. Joey Salceda called out the Department of Tourism (DOT) for failing to include the Mayon Volcano in the country\u2019s latest marketing campaign, adding that the agency has failed Albay residents who look forward to earning from tourism. Salceda in a series of Facebook posts and eventually, a statement [&hellip;]<\/p>\n","protected":false},"author":1256,"featured_media":1779457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,45],"tags":[2225,811438,4580,60403,6425,159],"byline":[224722],"source":[206075],"column":[],"editor":[],"videographer":[],"position":[],"class_list":["post-1794658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-stories","category-nation-latest-stories","tag-albay","tag-christina-frasco","tag-dot","tag-joey-salceda","tag-mayon","tag-tourism","byline-gabriel-pabico-lalu","source-inquirer-net"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mayon&#039;s non-inclusion in new DOT campaign irates Salceda: You failed Albay\u00a0 | Inquirer 黑料社<\/title>\n<meta name=\"description\" content=\"Albay 2nd District Rep. 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