New MIAA logo not a hit with netizens
MANILA, Philippines — Netizens did not hold back when the Manila International Airport Authority (MIAA) unveiled its new logo to mark its 43rd anniversary on Friday.
“Looks like a school project,” “Ampanget (Ugly),” and “The old logo was better” were among the comments on MIAA’s Facebook post about the logo reveal.
As of Sunday, the post has generated more than 4,400 laughing reactions compared to 632 likes. The comments section has been disabled.
MIAA said it was introducing a “refreshed brand identity through the unveiling of its new logo, as well as a revised mission and vision statement that more accurately reflects its evolving role as a regulatory body.”
READ: Going loco over logos: There’s more than meets the eye
The Philippine eagle in its new logo “symbolizes MIAA’s strong leadership, authority, and commitment to safe, efficient airport operations” while its red and blue wings “reflect flight and connectivity, highlighting MIAA’s role in regulating and facilitating seamless air travel.”
The new logo also features a green laurel wreath (signifying its commitment to environmental sustainability), three stars (the three major islands interconnectivity), and four sun rays (representing the four Naia terminals).
‘Reference’
But online artists were quick to reveal the supposed “reference” of the eagle on MIAA’s new logo: a golden “eagle logo design sport template vector image” art available for $15 (around P860) per use from Vector Stock website.
Freelance multimedia artist Christian San Jose, who won first place in a logo-making contest organized by MIAA in 2023, was among those who was not thrilled by the new logo.
His winning entry resembled a rising airplane, composed of four planes colored red, blue and yellow. The negative spaces of the logo spelled out MIAA.
San Jose told the Inquirer that while he did not mind that MIAA did not use his design, he was curious about how it ended up choosing the new one.
